Why does your page rank on the first page one day, then vanish the next? Many site owners blame their SEO strategy, but often, it’s not the SEO; it’s SERP volatility. The real mistake? Ignoring patterns or reacting too fast without analysis. In 2024, desktop ranking volatility in SERPs rose by 26% compared to 2023. […]
Day: July 4, 2025
Smart Bidding vs Manual Bidding: What’s Right for Your PPC Strategy?Smart Bidding vs Manual Bidding: What’s Right for Your PPC Strategy?
Spending more on ads but getting fewer conversions? Many marketers overlook one crucial aspect: bidding strategy significantly impacts campaign results. Choosing the wrong one means wasted money. Some pick Smart Bidding without testing. Others hold on to Manual Bidding too long. In this blog, we explain when to use Smart Bidding vs Manual Bidding and how […]