Why do brands invest in ads that no one remembers? It’s not the budget. It’s how poorly the ad fits the platform. Many still reuse YouTube cuts or TV spots on Amazon, ignoring what viewers actually engage with. That’s a waste. Amazon Prime Video ads reach 115 million monthly ad-supported viewers in the U.S., and […]
Day: July 15, 2025
What Is Cost Per Mille (CPM) and What Is CPM Bidding?What Is Cost Per Mille (CPM) and What Is CPM Bidding?
Most campaigns fail because marketers use the wrong bidding model. Others are unaware of what they’re paying for. CPM sounds simple, but it’s often misunderstood. One wrong assumption and you lose money without results. In this blog, we break down what Cost Per Mille is, how it works, and when to use it for better […]